The Process is Black and White

the books

the process

award winners

A weekly show following the entrepreneurship journeys of two friends.

If you'd enjoy sharing the journey of two friends building businesses, this show is for you. Vernon and Devin found friendship through a shared love of Philadelphia sports. As their friendship evolved and grew over time they began to discuss life, family, food and business.

They both began to look to start a side business in 2020 and realized they were at a similar stage. Over the course of a few text messages and conversations they decided to start a book club to learn along together. Each week, they discuss a few chapters from a book, give updates about steps they've taken in the journey from wantrepreneur to entrepreneur.

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Show format

Generally speaking, each episode covers us giving updates about our week, some light sports chatter, and reflections about the book we are reading together. The books are suggested in turn and are most frequently business books. That said, both of us believe that books are a window into wisdom, so we read what we're curious about, and grow our knowledge base together. We both firmly believe that the path to success involves dealing directly with our cultural differences and similarities. We share the view that the path to freedom involves sharing and helping each other, no matter if we're black or white, in tech or brick and mortar, or any other differences. The lessons of being a good person and entrepreneur apply across cultural and socioeconomic divides, and when we apply those lessons together, we're all better off.

This months book

This is Marketing    
Seth Godin

Buy it here
Episode 25
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Jerami Grant Award Winner

Rodney Burgess - Late Bloomer Cinema

Rodney is a soft spoken but hard working video director based in Philadelphia. He has transitioned from chef to entrepreneur with his company Late Bloomer Cinema. We discuss what it takes to go from dreams to goals and how putting in the effort creates the right outcomes, no matter how old you are when you start.

Listen to his story on episode 31

Episode 69 - People like us

This is Marketing, by Seth Godin, Chapters 7-9

The Ben Simmons saga continues, and maybe we care less this week than last. This week, we care about 1000 true fans, showing up, and being willing to pivot our message. It's a good show this week so tell a friend and thanks for listening!

Links:

Our current book This is Marketing

Podcast Akimbo

Episode 68 - Show up

This is Marketing, by Seth Godin, Chapters 4-6

This week we talk about showing up and being authentic along wtih meeting customers where they are.

Links:

Our current book This is Marketing

Podcast Akimbo

Episode 67 - This is Marketing

We begin This is Marketing, by Seth Godin

Following up Building a Storybrand is Seth Godin's book, This is Marketing. The guys reflect on the opening 3 chapters. Is this the week we won't talk about Ben Simmons? Listen and find out!

Links:

Our current book This is Marketing

Episode 66 - Homework

The close of Storybrand, the Marketing Playbook

Storybrand closes with the marketing playbook. A series of steps that the reader can follow and focus on in order to take some positive steps on the storybrand journey. Vernon and Devin react to these steps, think about what they have as homework, and discuss how Andy Reid was ahead of his time. Also, we introduce our new book, This is Marketing!

Links:

Our current book Storybrand

Our new book This is marketing

Episode 65 - Above the fold

Chapters 11-12-13 of Storybrand

This week we discuss how we react to the closing of Storybrand. What are we taking away, and how will we think about this book going forward. What they heck is an above the fold message? Next week we finish up Storybrand with the marketing playbook. Thanks for listening along!

Links:

Our current book Storybrand

Episode 64 - September

The guys talk Earth, Wind and Fire.

Episode 63 - Darth Vader

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Chapters 4-5-6 of Storybrand

Our discussion mostly revolves around the book this week. How many times have we seen, a character, has a problem, meets a guide themes in business, life and advertising. We reflect a little on how that is going to impact how we view business marketing going forward. Join us, and tell a friend.

Links:

Our current book Storybrand

Episode 62 - Storybrand and Ben Simmons

Section 1, Chapters 1-2-3 of Storybrand

It's our longest episode ever. The wheels totally come off with discussion of Ben Simmons around minute 40. Feel free to cut it off, but tweet us if you listen the whole way through. We're really enoying Storybrand and can't recommend it highly enough. That portion is the meat of episode. Join us, and tell a friend.

Links:

Our newest book Building a Story Brand

Episode 61 - Air Conditioning

Chapters 12-epilogue of The Lean Startup

It's time to reflect on lessons learned from The Lean Startup. How was Vernon's first pass through the book. How did the book change for Devin the second time around. Also, can Vernon live without AC?

Links:

Our newest book Building a Story Brand

Our current book The Lean Startup

Episode 60 - Regrets

Chapters 10-11 (Grow and Adapt) of The Lean Startup

The guys discuss regret and what role it might have in business, life and reflection. They review Vernons idea to try to align 2400 the Movements message to it's actions. If you're enjoying listening, let a friend know..

Links:

Our current book The Lean Startup