The Process is Black and White

the books

the process

award winners

A weekly show following the entrepreneurship journeys of two friends.

If you'd enjoy sharing the journey of two friends building businesses, this show is for you. Vernon and Devin found friendship through a shared love of Philadelphia sports. As their friendship evolved and grew over time they began to discuss life, family, food and business. They both began to look to start a side business in 2020 and realized they were at a similar stage. Over the course of a few text messages and conversations they decided to start a book club to learn along together. Each week, they discuss a few chapters from a book, give updates about steps they've taken in the journey from wantrepreneur to entrepreneur.

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Show format

Generally speaking, each episode covers each of us giving updates about our week, some light sports chatter, and reflections about the book their reading together. The books are suggested in turn and are most frequently business books. That said, both of us believe that books are a window into wisdom, so we read what we're curious about, and grow our knowledge base together. We both firmly believe that the path to success involves dealing directly with our cultural differences and similarities. We share the view that the path to freedom involves sharing and helping each other, no matter if we're black or white, in tech or brick and mortar, or any other differences. The lessons of being a good person and entrepreneur apply across cultural and socioeconomic divides, and when we apply those lessons together, we're all better off.

This months book

The Hot Hand: The Mystery and Science of Streaks    
Ben Cohen

Buy it here
Episode 25
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Jerami Grant Award Winner

Rodney Burgess - Late Bloomer Cinema

Rodney is a soft spoken but hard working video director based in Philadelphia. He has transitioned from chef to entrepreneur with his company Late Bloomer Cinema. We discuss what it takes to go from dreams to goals and how putting in the effort creates the right outcomes, no matter how old you are when you start.

Listen to his story on episode 31

Episode 40 - 162 and 0

Chapter Six of the "The Hot Hand: The Mystery and Science of Streaks".

The guys discuss an exciting new business model for Ash, the Steph to Vernons Klay. They dive into how a drop based business might work, what that growth would look like, and how you can start something from nothing, and manage risk. The Hot Hand is coming to an end, and it seems that streaks are about to be proven right after all.

Join us this week and tell a friend.

Links:

Our new book The Hot Hand

Episode 39 - Is it the end of an Era?

Is this the last episode? Is the show over? Nah.... We're gonna keep

Chapter Five of the "The Hot Hand: The Mystery and Science of Streaks".

In an exciting (and slightly overdue) surpise Vernon get's a promotion at work. How will the show continue? What about 2400themovement? Is Vernon's hot hand streak over or just getting started. Join us this week and tell a friend.

Links:

Our new book The Hot Hand

Episode 38 - Paul Reed MVP

Chapter Four of the "The Hot Hand: The Mystery and Science of Streaks".

In this episode we reflect on James Naismith and Paul Reed. The importance of diversification and the role that it plays in our lives. We consider how thinking about ownership of assets impacts our own lives as creators and entrepreneurs.

Links:

Our new book The Hot Hand

Paul Reed - Wikipedia

Get help if you need it- Mental Health Resource

Episode 37 - Happy Birthday JoJo

Chapter Three of the "The Hot Hand: The Mystery and Science of Streaks".

The guys discuss how frequently they are fooled by randomness. Do hot streaks exist? How should they best react to knowing that the data doesn't back the feeling of being hot. Can either of them shoot the rock effectively? We also get updates about the work both Vernon and Devin are putting in, and this week, the lack of results they are getting.

Links:

Our new book The Hot Hand

Wilt - Wikipedia

MVP Candidate- Twitter

Harvey Pollack - Wikipedia

Episode 36 - What is that velvet?

Chapter Two of the "The Hot Hand: The Mystery and Science of Streaks".

Lots of reflection on the new book this week. Both of the guys reflect on how getting started, heat checks and Shakespeare apply in their daily lives. This week is all about the book club, and how it relates to every day life. If you haven't done so yet, join the book club now and come along. It's a really fun book!

Links:

Our new book The Hot Hand

Eddie Murphy - Wikipedia

Episode 35 - He's on Fire!

We begin the new book, "The Hot Hand: The Mystery and Science of Streaks".

The guys discuss the new book. They both fondly recall NBA Jam, talk about how hot streaks and how evolution happens when rules change. Vernon drops the amazing line, "the internet is the 3pt line of society". We then get to hear about how 24hundredthemovement is doing by the numbers. They're shooting their shot, and it's exciting to grow, but the reality is that business takes time and the numbers, for now, are small.

Links:

Our new book The Hot Hand

NBA Jam - Wikipedia

24hundredthemovement - Website

Episode 34 - Happy Birthday Julius Erving

We close out "The Color of Money" this week with chapters 18 - 20.

This weeks show begins with a reflection on black history month. Vernon and Devin discuss the final chapters of the Color Of Money. They are both please to have learned what seems important history and discuss how they're interested in how new efforts, including their own, will develop in the future. This is followed with a lively discussion about art, Philadelphia and updates for 2400.

We also introduce our new book "The Hot Hand: The Mystery and Science of Streaks".

Links:

Dr. J - Wikipedia

Our new book The Hot Hand

Last months book - The Color Of Money

24hundredthemovement - Website

Episode 33 - Left Handed Larry Bird

The chapters for "The Color of Money" this week were 15 - 17.

In a wide ranging conversation the guys discuss a wide range of topics. Larry Bird's legendary competitiveness, the new movie Judas and the Black Messiah and email marketing. Somehow, the conversation ties together. Listen in this week as we chat about how email marketing, customer empathy, basketball and pop culture all tie together.

Links:

Larry Bird - Wikipedia

Judas and the Black Messiah - Wikipedia

This months book - The Color Of Money

24hundredthemovement - Website

Episode 32 - Learning to read defenses like Tom Brady

The chapters for "The Color of Money" this week were 12 - 14.

Vernon and Devin discuss updates to his business, 2400themovement. They reflect on Rodney as a guest, and how in the current climate, we can learn whatever we need to know, assuming we know hot to google it. Finally, the reflect on the chapters from the book. If you're not reading along, now is the time to pick up the book, it's a hard read but important history.

Links:

24hundredthemovement - Website

Hank Aaron - Wikipedia

This months book - The Color Of Money

Episode 31 - From Dreams to Goals with Rodney Burgess

Jerami Grant Award Winner Rodney

We're excited to have Rodney Burgess from Late Bloomer Cinema with us. Join us as we learn about his story and the transition from Chef to Videographer. He walks us through how even though he was a success in the restaurant industry, his hopes and goals sent him in another direction.


"You gotta make your own way. You gotta find a way. You gotta get it done. It's hard. It's tough. That's what I tell my students every day in class. I've been very fortunate. Some people might call me a hardhead, but I'm not going to let other people dictate to me who I should be or the stories I should tell. That doesn't register with me." -- Spike Lee

The chapters for "The Color of Money" this week were 10-12.

Links:

24hundredthemovement - Website

Hank Aaron - Wikipedia

This months book - The Color Of Money

Episode 30 - Hammering Hank and

“I’m not trying to make anyone forget the Babe; but only to remember Hank Aaron.”

This week, a major win for Vernon (and everyone at 24hundredthemovement) as they make the website live. This represents the beginning of Vernon's first venture into the business world. Devin asks him how it feels to have built his first site and what he learned along the way.

“In playing ball, and in life, a person occasionally gets the opportunity to do something great. When that time comes, only two things matter: being prepared to seize the moment and having the courage to take your best swing.” - Hank Aaron

Join us this week as we celebrate Vernon taking a swing and seizing the moment.

The chapters for "The Color of Money" this week were 7-9.

Links:

24hundredthemovement - Website

Hank Aaron - Wikipedia

Scouting Report - Image

Our new book - The Color Of Money

Episode 29 - Ben Simmons air ball

Chapters 4-6 of "The Color of Money"

We continue with The Color of Money and are reminded of the importance of this shows core goal. The history of banking is rife with conflict in the black community. As we support each other we have to be aware of history, and prepared for the future.

The guys also discuss at length learning about and strategy around YouTube. It's not a platform they know a lot about, but they're both excited to meet their customers where they're at.

Links:

Our new book - The Color Of Money

BD the Chef - Instagram

Episode 28 - Juicy stat lines and social media

Chapters 1-3 of "The Color of Money"

Join us as we begin to The Color of Money. The history that this book sheds light on is important and untold. We learn about the tricks and scams that have plagued black banking and consider what that means for the shows goals. So far, this is story provides vital context for us as people, and entrepreneurs.

Vernon has had a successful week with social media, starting the conversation and the show is interacting with lots of businesses working the process. Check them out on links below. Vernon is making a special effort to join Mad Lashed's raffle and we hope you do too!

Links:

Our new book - The Color Of Money

BD the Chef - Instagram

J~Velor - Instagram

Mad Lashed - Instagram

The Missing Plug - Facebook

Episode 27 - New Years Goals and Ben Simmons corner 3's

A show all about our plans for 2021

Vernon and Devin discuss their plans for the show for 2020. What's in store for format, interviews, social media and the website. How will the show continue to evolve as Devin and Vernon get better as podcasters?

The two also take some time to discuss personal goals and how they are going to move forward in 2021.

Links:

Kingdom Keepers Video - linkedin

Donate - Kingdom Keepers Site

Get some SWAG - Kingdom Keepers Site

Jerami Grant - Our awards inspiration

Goals Bubble Sheet - Devin's twitter

Episode 26 - Fat James Harden

Reflecting on 2020, how it feels to have become a podcaster

Vernon was able to join last weeks Jerami Grant pick of the month at his annual event helping the homeless and housing insecure in the Philadelphia area. He gives an update on how that went. Please take a moment and donate to Kingdom Keepers so they can continue their good work, or buy some of their shirts!

This weeks episode Vernon and Devin reflect on the year. They discuss how having a podcast has impacted their journey from wantrepreneur to entrepreneur. They spend some time reflecting on having read four books this year and how that fit into their process.

Links:

Michael Cunningham - linkedin

Donate - Kingdom Keepers Site

Get some SWAG - Kingdom Keepers Site

Jerami Grant - Our awards inspiration

Episode 25 - Kingdom Keepers Michael Cunningham

Our Jerami Grant pick of the month, Michael Cunningham

It's our first time having a special guest on our show and it's Philadelphia's own Michael Cunningham. Michael is a husband, father, founder and entrepreneur making a difference in the lives of at risk folks in our community. He and his team have grown Kingdom Keepers, a non profit that gets shoes and food into the hands of folks facing housing insecurity. His Super Bowl is coming up where Kingdom Keepers is expected to impact the lives of over 300 people in the Philadelphia community.

That's not all Michael has done in his process so far. He's moved from the gig economy to creating his on business. Join us this week as he reflects on his story and tells us about how his process of going from wantrepreneur to entrepreneur evolved. Vernon and I are so happy to have had the opportunity to listen to his story and learn from his experience

Links:

Michael Cunningham - linkedin

Dumpling Founder (Joel Shapiro) - linkedin

Donate - Kingdom Keepers Site

Get some SWAG - Kingdom Keepers Site

Jerami Grant - Our awards inspiration

Episode 24 - eCommerce 5 - The Big Fundamentals of SEO

Episode 5 in our series about the basics of eCommerce. We discuss the new book, along with the old books, and how each reflect on understanding customer persona's and how that relates to SEO

Links:

Traction - New Book!

Discrimination and Disparities - Book

Soar - Book

Episode 23 - wherever you put me — 1, 2, 3, 4, 5 — it’s going to happen

Vernon and Devin return to the weekly update show, covering chapters 13, 14 and 15 of Traction. Vernon and his team are finding thier roles as they prepare content for the eCommerce site. Devin is back in a groove with his computer repaired and ready to go.

Links:

Traction - New Book!

Devin's redesigned site - Website

Episode 22 - Ecommerce 4 - Themes and 3 and D players

In another eCommerce concepts episode the guys discuss how themes work. Vernon reveals that it's much more straightforward than he expected to modify a Shopify site for someone starting out. The guys discuss what you need from a theme when you get going, and why fundamentals are the most important thing as you put a site together.

Episode 21 - The Sam Presti of Spices

Chapters 10, 11 and 12 of Traction. This week the guys get to focus on the success of Daryl Morey and Vernon's wife. They discuss optionality, the ability to plan to ignore sunk costs and once again reference the Mom Test. Vernon continues a string of successes while Devin reacts to the reality of not making any progress

Follow the show on Twitter at{' '} @process_is or shoot us a message on our website.

Links:

Optionality Podcast - Podcase Episode

Traction - New Book!

Episode 20 - Social Media, the dribble handoff for your customers (eCommerce 4)

It's our forth eCommerce episode and 20th show overall! This week the discussion centers around how social media. How do business and personal accounts differ on social media. Tactics differ on the different platforms but done in concert, how we can build a following and offer great value for our fans and customers.

Special shout out to the gang over on Take it EV podcast who had some excellent feedback about the show.

Links:

Traction - New Book!

Contact us - Our site

Devin's meetings post - Website

Episode 19 - Iman Shumpert and Spices

This week chapters are 3,4,5 and 6. Returning to the check in format, Devin and Vernon begin to discuss Traction in depth. They discuss using the traction methodology to grow the show and their businesses. They consider how the show may need guests in the future, along with some plan to grow listenership. They're both excited about the state of the show.

Links:

Traction -{" "} New Book!

Devin's redesigned site -{" "} Website

Episode 18 - eCommerce 3 - Everything you need too know about dropshipping and Turkish Phenoms

In the third episode about eCommerce the guys discuss how dropshipping works. Settling on how dropshipping is the Ersan Illyisova of the eCommerce space. They discuss watching out for dropshipping gurus on the one hand, and the value dropshipping can bring on the other. The new book, Traction, is a great fit for discussion. We cover up through chapter 2 in this episode.

Links:

Ersan Illyasova - 2006 U20 FIBA MVP

Seth Godin - Personal Site

Discrimination and Disparities - Book

Devin's redesigned site - Website

Traction - New Book!

Episode 17 - BABIP (Batting Average on balls in play))

Back to the check in format Vernon and Devin give updates about the work they've done. Vernon is feeling productive and is soaking up information. Devin is making some headway publishing a new blog post and updating his personal sites branding.

Links:

Akimbo podcast - Podcase Episode

Seth Godin - Personal Site

Discrimination and Disparities - Book

Devin's redesigned site - Website

Traction - New Book!

Episode 16 - Spy on the Quarterback - (eCommerce 2)

In the second eCommerce episode the guys talk discuss fundamentals. The discussion centers around how different pages of a website relate to merchandising a brick and mortar store. Vernon has a name for his business a URL and some new goals for two weeks from now. Devin begins to discuss SEO and how to get traffic to your site.

Links:

Learning SEO - Hrefs

Start your store - Shopify

Contact us - Our site

Episode 15 - TJ McConnell dunks

The guys return to their usual format. Vernon is feeling good, laying the foundation for the growth of the business. Devin feels back on task and productive again after life got in the way. Discussing chapter three of Thomas Sowells book reminds the guys how complicated everything is. Another episode and another mention of Jerami Grant, he's got to be the most mentioned person on the show.

Links:

The Carters - Boss

TJ McConnell - Player wiki

LeBron making the right decision - YouTube link

Optionality - Startups for the rest of us

Episode 14 - The Big Ticket (eCommerce 1)

The first of our what is eCommerce and how do I get started episodes. Vernon asks some high level questions about what eCommerce is and how it works. Devin does his best to make the answers relatable to regular retail.

Links:

Sole Proprietorship in PA - Pennsylvania Sole Proprietorship

LLC in PA - Pennsylvania LLC

Getting domains and other recommendations - Services

Episode 13 - The 46 defense

The guys discuss an exciting new plan. Vernon has made tremendous progress on his spice rubs so he's beginning to look at eCommerce. Devin's background in eCommerce agency work sets up a nice opportunity for the two to work together, for the listeners. There's discussion on the when in doubt, blitz strategy as well as a confession about how they read different chapters last week.

Links:

Akimbo Podcast - Podcast episode

The Mom Test - Book link

Episode 12 - The prerequisites of a good player

Discussion of the new book begins. Vernon is excited that it's data and fact based, Devin is interested in the idea of prerequisites. The pair give updates as they move forward. Vernon is excited about what the future holds for getting underpriced assets. Devin finally got his computer back and is ready to get back to work.

Links:

Shopify - eCommerce SaaS

Cottage Food Laws - Explanation blog

Chapter 1 - Discrimination and Disparities

Jerami Grant - Wikipedia entry

Episode 11 - Draft a Jerami Grant

The guys begin the conversation with a discussion about how The Process has impacted their lives and perspective. Vernon has decided the best path forward and Devin continues to learn while he waits on his computers repair.

Episode 10 - Teaching the Dream Shake

Now 10 episodes in, the guys finish their second book. While recapping The Mom Test is one part of the excitement, Vernon is extra excited about a relatively recent episode of the IndieHackers podcast that came out (see links below). Devin's computer continues to be in the shop but working through this book may have created an opportunity for him.

Episode 9

The guys discuss chapters 5 - 6 of The Mom Test.Vernon is already changing the way he asks questions and Devin is trying to figure out how he can plan a flag for customer development.Vernon may have found a path to sell some products and Devin has a plan for working through the DyanmoDB book.

Links:

The Mom Test - Book link

DynamoDB Book - Book link

Episode 8

The guys discuss the flailing Sixers. Vernon and Devin both can relate The Mom Test to the failings of Brett Brown, Elton Brand and Josh Harris. Vernon and Devin both reflect on how they feel about entrepenurship in the community and how they got to episode eight. Links: https://www.youtube.com/watch?v=bTOoY5MIkvM https://en.wikipedia.org/wiki/Sam_Hinkie https://www.dynamodbbook.com/

Episode 7

The guys begin a new book, The Mom Test by Rob Fitzpatrick. Vernon and his wife are getting on the same page about using a blog to experiment with the business. Devin has to keep going on his side quest application, but the progress is valuable. Both Vernon and Devin think the book should be good one to learn some practical skills. Exciting updates for the show's social media and web presence. Finally, this is the first episode where there has been editing. Before you know it this is going to be a serious podcast! links http://www.theprocessisblackandwhite.com/ http://momtestbook.com/

Episode 6

This weeks episode Devin and Vernon finish Soar and discuss their thoughts about the book. Vernons update is all about trying to leverage social media to find product market fit. Devin is still excited about learning serverless and is deep diving into the framework. Vernon asks Devin what the heck it is that he does at a computer all day. Links: Startup for the Rest of Us 10 Year Anniversary - https://www.startupsfortherestofus.com/episodes/episode-489-5-it-all-started-10-years-ago-today Legal Zoom - https://www.legalzoom.com/business/business-formation/llc-overview.html Mom Test Book - http://momtestbook.com/ Trycast (web app for podcasts we use) - https://tryca.st/ Soar - https://www.amazon.com/dp/B01KLXV7D4/ Scalabrine just destroying fools at the YMCA - https://www.youtube.com/watch?v=BYsrDDfaF38

Episode 5

Five episodes into their podcast Vernon and Devin discuss some plans to grow the listenership of the show. Vernon gives an update about pivoting and reorienting. Devin gives an update about learning a new technology. The show is 5 episodes old, which, somehow, is more episodes than games the Phillies have played (4). Links - https://robwalling.com/2015/03/26/the-stairstep-approach-to-bootstrapping/ - https://www.score.org/

Episode 4

Vernon and Devin give updates. Vernon has been having some exciting conversations but learns he may encounter some governmental resistance. Devin realizes that he needs to take a brief productivity detour to learn a couple technical things. Baseball is kind of a disaster and Lou Wil is gonna Lou Wil... Referenced in the show https://www.sba.gov/business-guide/10-steps-start-your-business https://www.serverless.com/learn/ https://youtu.be/K42-D8QPnok?t=143

Episode 3

Vernon and Devin give their weekly update, discuss chapters 5 and 6 of Soar and make plans. Finally, they reflect back on The Other America and Who Taught You to Hate Yourself.

Episode 2

Vernon and Devin give updates about their weeks and discuss Chapters 3-4 of Soar, by TD Jakes. Vernon calls out two speeches: - The Other America https://www.youtube.com/watch?v=dOWDtDUKz-U - Who taught you to hate yourself https://www.youtube.com/watch?v=kboP3AWCTkA These speeches and some discussion about John Brown (https://en.wikipedia.org/wiki/John_Brown_(abolitionist)) and Fredrick Douglas (https://en.wikipedia.org/wiki/Frederick_Douglass) are worth looking into.

Episode 1

Vernon and Devin discuss chapters one and two of the book Soar by TD Jakes. They both make weekly update about their businesses. Also, some chatter about the name of the podcast, and a little about what that means.

Episode 0

Vernon and Devin introduce the concept behind the show.