The Process is Black and White

the books

the process

award winners

A weekly show following the entrepreneurship journeys of two friends.

If you'd enjoy sharing the journey of two friends building businesses, this show is for you. Vernon and Devin found friendship through a shared love of Philadelphia sports. As their friendship evolved and grew over time they began to discuss life, family, food and business.

They both began to look to start a side business in 2020 and realized they were at a similar stage. Over the course of a few text messages and conversations they decided to start a book club to learn along together. Each week, they discuss a few chapters from a book, give updates about steps they've taken in the journey from wantrepreneur to entrepreneur.

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Show format

Generally speaking, each episode covers us giving updates about our week, some light sports chatter, and reflections about the book we are reading together. The books are suggested in turn and are most frequently business books. That said, both of us believe that books are a window into wisdom, so we read what we're curious about, and grow our knowledge base together. We both firmly believe that the path to success involves dealing directly with our cultural differences and similarities. We share the view that the path to freedom involves sharing and helping each other, no matter if we're black or white, in tech or brick and mortar, or any other differences. The lessons of being a good person and entrepreneur apply across cultural and socioeconomic divides, and when we apply those lessons together, we're all better off.

This months book

Building a Storybrand    
Donald Miller

Buy it here
Episode 25

Jerami Grant Award Winner

Rodney Burgess - Late Bloomer Cinema

Rodney is a soft spoken but hard working video director based in Philadelphia. He has transitioned from chef to entrepreneur with his company Late Bloomer Cinema. We discuss what it takes to go from dreams to goals and how putting in the effort creates the right outcomes, no matter how old you are when you start.

Listen to his story on episode 31

Episode 65 - Above the fold

Chapters 11-12-13 of Storybrand

This week we discuss how we react to the closing of Storybrand. What are we taking away, and how will we think about this book going forward. What they heck is an above the fold message? Next week we finish up Storybrand with the marketing playbook. Thanks for listening along!


Our current book Storybrand

Episode 64 - September

The guys talk Earth, Wind and Fire.

Episode 63 - Darth Vader


Chapters 4-5-6 of Storybrand

Our discussion mostly revolves around the book this week. How many times have we seen, a character, has a problem, meets a guide themes in business, life and advertising. We reflect a little on how that is going to impact how we view business marketing going forward. Join us, and tell a friend.


Our current book Storybrand

Episode 62 - Storybrand and Ben Simmons

Section 1, Chapters 1-2-3 of Storybrand

It's our longest episode ever. The wheels totally come off with discussion of Ben Simmons around minute 40. Feel free to cut it off, but tweet us if you listen the whole way through. We're really enoying Storybrand and can't recommend it highly enough. That portion is the meat of episode. Join us, and tell a friend.


Our newest book Building a Story Brand

Episode 61 - Air Conditioning

Chapters 12-epilogue of The Lean Startup

It's time to reflect on lessons learned from The Lean Startup. How was Vernon's first pass through the book. How did the book change for Devin the second time around. Also, can Vernon live without AC?


Our newest book Building a Story Brand

Our current book The Lean Startup

Episode 60 - Regrets

Chapters 10-11 (Grow and Adapt) of The Lean Startup

The guys discuss regret and what role it might have in business, life and reflection. They review Vernons idea to try to align 2400 the Movements message to it's actions. If you're enjoying listening, let a friend know..


Our current book The Lean Startup

Episode 59 - The Attention Economy

Chapters 8-9 of The Lean Startup

Tyler, the Creator gets another mention on the show. The guys discuss attention and how it relates to finding customers, creating products and pivoting.


Our current book The Lean Startup


Episode 58 - Disney and Chappelle

Chapters 6-7 of The Lean Startup

This week on the show. Vernon went to Disney. How should we reflect on Test and Measure as it relates to the current state of Disney? How would Walt feel?


Our current book The Lean Startup

Episode 57 - Discipline is a strange word

The Lean Startup - Experiment and Leap

The guys reflect on how the word discipline has many different meanings. Is the disciple your routine, a skill, or a path for punishment. Then they discuss how the Leap and Experiment chapters can help us inform how we think about decisions going forward.


Our current book The Lean Startup

Episode 56 - Is American basketballs Olympic dominance over?

Chapters 1-2-3 of The Lean Startup

The guys discuss what they think of the USA losing to France. Is JoJo and American basketball player? Is Luka? Vernon and Devin are both moving forward in their businesses, figuring out what's next. Along with discussion and reflection on this weeks chapters. Join us, and tell a friend.


Our current book The Lean Startup